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H.J.R. 11
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JOINT RESOLUTION FOR INCREASING
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TOURISM MARKET SHARE
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2000 GENERAL SESSION
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STATE OF UTAH
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Sponsor: Sheryl L. Allen
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A JOINT RESOLUTION OF THE LEGISLATURE ENCOURAGING THE DEVELOPMENT
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OF FUNDING OPTIONS FOR IMPROVING UTAH'S COMPETITIVE POSITION IN THE
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TOURISM MARKETPLACE.
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Be it resolved by the Legislature of the state of Utah:
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WHEREAS, the growth of important needs for state funding such as education and
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transportation necessitate a search for economically effective ways to generate more state revenue;
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WHEREAS, out-of-state visitors currently contribute $336 million annually in state taxes
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to Utah;
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WHEREAS, the state taxes received by out-of-state visitors relieve the annual tax burden
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on Utah's citizens by $158 per state resident;
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WHEREAS, the Utah Division of Travel Development is charged with positioning the
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Utah brand in the tourism marketplace and as a consequence help increase tax receipts from
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out-of-state visitors;
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WHEREAS, the Utah Division of Travel Development has established a long range
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strategic marketing plan to position the Utah brand;
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WHEREAS, the successful implementation of the strategic marketing plan depends on a
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consistent funding stream that can grow with the tourism economy; and
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WHEREAS, the real dollar value of funding for the Utah Division of Travel Development
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has been significantly diminishing over time, resulting in a competitive disadvantage in the
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promotion of the state and the deterioration of the Utah brand that is critical to the success of many
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small business and rural tourism industry partners:
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NOW, THEREFORE, BE IT RESOLVED that the Legislature encourages the Legislative
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Fiscal Analyst, the Governor's Office of Planning and Budget, the Governor's Council of Economic
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Advisors, and the Board of Travel Development to prepare an analysis of tourism funding options
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that will facilitate a permanent, dedicated funding stream for improving Utah's competitive
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position in the tourism marketplace.
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BE IT FURTHER RESOLVED that in preparing the analysis of tourism funding options
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the input of the Utah Tourism Industry Coalition and the Utah Association of Counties be taken
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into account.
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BE IT FURTHER RESOLVED that a copy of this resolution be sent to the Legislative
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Fiscal Analyst, the Governor's Office of Planning and Budget, the Governor's Council of Economic
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Advisors, the Board of Travel Development, the Utah Tourism Industry Coalition, and the Utah
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Association of Counties.
Legislative Review Note
as of 2-2-00 8:59 AM
A limited legal review of this legislation raises no obvious constitutional or statutory concerns.